Popular Science Livestreaming Brand "Fun in Nature" Won "Knowledge Short Video and Livestreaming Content for the Year"

Recently, the evaluation results of the 4th China Short Video Live Golden Spider Festival was released. The original outdoor popular science livestreaming brand "Fun in Nature" of Shanghai Natural History Museum was awarded "Knowledge Short Video and Livestreaming Content for the Year."

The popular science livestreaming brand "Fun in Nature" aims to encourage the public to "explore outdoors and discover the beauty of nature." In the form of online and offline interaction, the classroom of popular science education is moved from museum to outdoor, so as to make popular science education more vivid and interesting through field observation, practical experience and expert guide. Since its debut in 2023, a series of themes have been successively launched such as "Fun in Nature — City Park," "Fun in Nature — National Park," and "Fun in Nature — A Journey in Yangtze River Delta."

From the tulip flower sea in Jing'an Sculpture Park in Shanghai to the beautiful countryside in Anji, Zhejiang Province, from the red-crowned crane reserve in Yancheng, Jiangsu Province to the Chinese alligator habitat in Xuancheng, Anhui Province, and from the butterfly outbreak in Red River Valley, Yunnan Province to the encounter with online celebrity takin in Laohegou, Sichuan Province, the outdoor science popularization livestreaming brand "Fun in Nature" has created immersive science popularization experience for the public through livestreaming with its professional and interesting programs of high appreciation value. So far, the brand's livestreaming content has been viewed for more than 3 million person-times.