Roaring Success of Special Event "9th Anniversary of SNHM: Pleasant Reading in the Museum"

To celebrate the 9th anniversary of Shanghai Natural History Museum (SNHM) and to welcome the 29th World Book and Copyright Day, from April 18 to April 26, 2024, SNHM worked in concert with Shanghai Popular Science Writers' Association to organize a special event "9th Anniversary of SNHM: Pleasant Reading in the Museum." Offline activities such as "Reading-themed Birthday Party," "Discovering Treasures," "Green Snail Reading Show," "Green Snail Flash Bookstore," and "Reading Carnival", and online "Reading Voice" and "Clangour 510" impressed participants very much. Moreover, the remarkable new short videos on popular science of "Pleasant Reading in the Museum" gave people access to vivid and interesting scientific knowledge.

On April 20, famous experts and authors from various sectors were invited to attend the popular science activity of "Bigwigs" launched by SNHM and Shanghai Popular Science Writers' Association. They recommended good books and aroused viewers' interest in reading by introducing natural secrets and sharing their own scientific research and writing. During initial activities, Wu Jiarui, a researcher of Center for Excellence in Molecular Cell Science, Chinese Academy of Sciences and chairman of Shanghai Popular Science Writers' Association was particularly invited to deliver a special lecture. The latest original science books - "Discovering Shanghai" resource packages of Small Naturalist were released officially.

"Green Snail Flash Bookstore", a hit of last year was reopened in the Museum, providing people an opportunity to read various award-winning original science books of SNHM and share their thoughts. During the event, the Discovery Center of SNHM offered a course related to original science books daily and continuously brought joy to the youths through "Green Snail Carnival."

Viewers can also upload audio and video recordings of reading the Museum's original popular science books online to share the joy of reading and compete for the best "Reading Voice." "Clangour 510" live-streamed special Book Day activity allows the viewers to interact and garner peripheral products of "Pleasant Reading in the Museum." The 5th short videos on popular science books of "Pleasant Reading in the Museum" available on the official video account and TikTok account of SNHM further enchanted viewers.